SMR forms its sole feature in the field of media research and keeps ahead on research technology, it is the unique one owning Weighted Rating Research Model, Broadcast Program Evaluation Research Model, Advertisement Effect Research Model etc technology. SMR has successfully developed “SMR broadcast program evaluation & advertisement value analysis system” (BPES) so as to satisfy the demands of broadcast station on effective program evaluation & management.

　　In recent years, SMR has conducted the radio audience research across 60 cities in the country, its long-term customers including over 10 broadcasting stations and so many TV stations, advertisement companies, world-famous enterprises, it has won recognition from customers due to its professional service and high-quality research outcome.